If you’re asking if you should buy Instagram ads, the answer is no.
However, if you’re talking about purchasing promotions on other people’s pages, the answer is complicated. There are a number of aspects to consider:
- The account’s involvement;
- Whether it is active on a daily basis or not;
- If it can share its previous experience and results;
- You’re a good match for that account.
- If you’re both interested in the same thing;
- If the account’s target audience is defined;
- If their target audiences share the same interests as yours;
- If you have already enough content and value for the promotion to be worth it;
There are promotions that are really worth it, as you end up getting a lot of exposure and growing your brand image. But you should have the past factors into consideration before investing on a promotion.